It all began in 1952. Someone had an idea and thought, well, why not go for it? And so Sáez Merino was born. Some years later, in 1958, the company began to grow to eventually become the one of the most fashionable, cutting edge textile and clothes manufacturing groups, creating the labels worn by the coolest people on the planet. Nowadays, Sáez Merino is known throughout the world not just for its great labels, but also because, unlike other denim wear producers, it "uniquely" carries out the whole production process at its own premises, in Valencia and Castellón, in Spain. And what exactly does all that mean? In a word: quality.